Mobile Veterinary Service Business Plan, Marketing Plan, How To Guide, and Funding Directory
The Mobile Veterinary Service Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Mobile Veterinary Service business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.
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As people live busier and busier lives, they often turn to mobile veterinary services to provide specific types of checkups and treatments at the comfort of their own homes. Mobile veterinary services have become especially popular when a pet needs to be euthanized, and the owners decided to provide the service in their own home to their loved pet. The demand for these services is expected to grow significantly over the next 10 years. Many new veterinarians are starting their own practices in a mobile capacity given the higher startup costs associated with maintaining a brick-and-mortar facility. The startup costs associated with the mobile battery service typically runs anywhere from $50,000 to $150,000 depending on the vehicle that will be used in conjunction with operations. Of course, the entire scope of veterinary services that can be provided by a licensed veterinarian and are typically not available to a mobile exclusive service. Some standalone binary clinics have taken to providing some level of mobile services in order to boost their revenues from outside of their standalone facilities. The gross margins generated from sales are extremely high given that this is a service based business, and usually gross margins are around 90% of revenue.
Given the economically secure nature of these businesses coupled with the large amount of tangible furniture, fixtures, and equipment – almost all financial institutions are willing to provide the necessary bank loans in order to get these businesses off the ground. A mobile veterinary service business plan is going to be required. This business plan should feature a three year profit and loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page. As it relates to industry research, veterinarians generate about $26 billion revenue per year among hundred thousand practitioners. A demographic profile should also be included within the business plan targeting the number of people that own paths, the number of people that prefer to have been very services rendered and home, population size, population density, and the amount of money spent on pets each year. A competitive analysis should also be included within the overview.
A mobile veterinary service SWOT analysis should be developed as well. As it relates to strengths, pets are always going to require medical care and mobile veterinary services are always going to be in demand among busy people. These businesses can generally become profitable within the first few months of operation.
For weaknesses, and exclusively mobile veterinary service cannot render major surgical procedures were other expensive procedures to the general public. Additionally, these businesses do have very high operating expenses as it relates to paying a staff veterinarian if it is not the owner as well as maintaining the mobile vehicle.
For opportunities, these businesses can expand by simply establishing a standalone veterinary clinic where major surgeries can be performed. Additionally, these were businesses can develop ongoing relationships with third-party veterinarians that will provide referrals to people that want specific services rendered in house in exchange for a commission or fee.
For threats, there’s really nothing that is going to impact the way that these businesses operate moving forward.
A mobile veterinary clinic marketing plan also needs to be developed in order to ensure that these businesses can be found very quickly. Foremost, these businesses will often develop ongoing relationships with veterinarians in the market for third-party referrals. A presence on the Internet is extremely important for these types of businesses given that mobile veterinary services often provide emergency house calls when needed. As such, it is imperative that the owner operator develop a website that can be quickly found not only among major search engines including Google, Bing, and Yahoo but also on social media networks as well. In emergencies, many people turn to social media networks in order to have friends and family provide them with advice on what to do especially as it relates to a pet related emergency. As such, maintain your profile in pages like FaceBook, Twitter, and LinkedIn will ensure that the mobile then every service can quickly find clients in the event of emergency. A search engine optimization firm as well as a web design firm can assist the veterinarian with developing these aspects of the marketing operations.
Mobile veterinary services will continue to remain in strong demand moving forward given the hectic lives of people these days. Additionally, pet ownership is on the rise within the United States and the number of people that own a dog has increased significantly over the past 20 years. This is a trend is expected to continue in perpetuity. As such this can be a lucrative opportunity for a qualified veterinarian.